Policies

Business Integrity and loyalty. Segmentation of the market by assigning dedicated sales force to products category. Conducting a professional marketing plan through (Seminars,workshops,Exhibitions ) with the support of our partners to educate customers on products. Long run business - establishing strategy in Iraq and Jordan.

Business Plan Outline

Increased the Registered items of the companies' products in Iraq and Jordan. Implement products on the essential drug list and new formulary list. Focusing on the items FDA and European standard approved.

Profitability

Transfer the uncork items from the public to the private. Aggressive promotion, marketing operations. Distribution network whole over Iraq. Customer Management Relationship (CMR).

Infrastructure:

  • HR
  • Reference list
  • Contacts
  • Knowledge of the market
  • Financial Position
  • Sales Abilities
  • Relations with the Medical Communities

Place:

  • Office area(Amman) 150m2
  • Office area(Baghdad) 600m2
  • Office area (London) 250 m2
  • Marketing center 300m2
  • Drug stores 1500m2

Sumu London added values:

  • Good professional relations with the medical community vertically (seniors and juniors).
  • Long run business-establishing strategy in UK, Iraq and Jordan.
  • Organization and planning.
  • Stable finance.
  • More commitment to achieve the target.
  • Continuous flow of the products to Iraqi market.
  • Re-registration the old items which were not imported for a period of 5 years ago.

Equipment:

  • Complete office equipment
  • Co. profile
  • Brochures
  • Flyers
  • Posters
  • Agendas, Medals … etc.
  • Activities: Seminars, presentations, direct meetings and interviewing,
  • invitations to international activities … etc.